Mortgage Industry Looks For New Revenue Opportunities - Fries with that Loan?
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As home sales slow down and refinancing dry up with rising interest rates, the mortgage industry is looking at a rough year. To try to counteract this trend, the industry has decided to add new options for serving the customer. The Mortgage Weblog has found this interesting tidbit on changes in the mortgage industry.
Mortgage practitioners are seeing these fee based services as a way to build long term client relationships. “There’s no better way to build a sizable client base, create recurring revenue streams, and promote and maintain client trust and loyalty than to serve the best interests of your clients,” says Leon Morris, executive director of MIFSP (the Mortgage Institute for Financial Services Professionals). “Whether the homeowner is looking for a mortgage, a second opinion on a mortgage, a Mortgagor Financial Representative(TM), or assistance in evaluating and retiring and existing mortgage, as a mortgage practitioner you want to be the only person the homeowner looks to before, during and after mortgage origination. via The Mortgages Weblog
It will be interesting to see how this plays out.

