ZipRealty is making a name for itself with their online brokerage throughout the United States. They have now introduced a new tool, Price Track”, which will allow potential buyers to see price reductions on their listed homes. Some buyers look for homes that have been discounted to find motivated sellers.

Called “Price Track,” the new feature displays a listed home’s complete price history, including the amount and date of each price reduction. If there are multiple price reductions, users will be able to see each time the price was dropped. Buyers can also see the number of days each house has been on the market in most regions.

“With 77 percent of prospective home buyers and sellers starting their search online, we continue to offer features that make navigating home listings easier and more efficient than ever before,” said Eric Danziger, ZipRealty’s CEO. “The ‘Price Track’ feature is great for both buyers and sellers. We hope that this tool will make it easier for buyers to find motivated sellers and for people listing their home to get more interest from buyers through additional visibility.”

ZipRealty’s “Price Track” search capability is just one of several new features and tools the Company has added to its newly redesigned Web site, which are unique to other real estate brokerages. Additional enhancements include:  via RISMedia

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