Homestore Changes Name and Focus to “The Move”
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Homestore has been the top dog in the realty web market running the Realtor.com site along with Homebuilders.com and Rentnet.com. But it looks like the competition is catching up to them. Recognizing the fact, the company is proceeding to rebrand itself as Move, Inc. and is adding more tools for the consumer to use.
It looks like the monopoly realtor.com is going to be having a rough ride in the coming year as the web 2.0 competitors come racing onto the scene and start providing services customers want as opposed to the services realtors want to give.
Homestore said it would add to Realtor.com such features as a comparative pricing function, neighborhood maps and a forum where agents and consumers can post comments about communities.
In addition, Homestore will “rebrand” its other listing websites — Homebuilder.com and Rentnet.com — in the second quarter under a site to be called Move.com, which will link to Realtor.com.
The announcement comes as online offerings to consumers looking to buy and sell real estate have exploded. Homestore was among the first companies to manage a real estate website when it agreed to operate Realtor.com, owned by the National Assn. of Realtors and now the top such Internet site. Los Angeles Times.

