The ABC Good Morning segment on what  your real estate agent will not tell you is an amusing and tongue in cheek (meaning fairly accurate) poke at real estate agent speak. We see these types of things in singles magazines all the time, what is said and what it really means, and  now the spotlight is aimed at real estate agents.

Decoding Broker Lingo When You’re a Buyer

“New to the market” usually means overpriced.

“The price is negotiable” means make a low offer.

“A great family location” usually means it’s noisy.

An “up and coming neighborhood” means it’s a risky location.

What the Broker Might Not Tell the Seller

“My commission is negotiable.”

“Your open house is really a meet and greet for me.”

“We won’t share your listing for the first 24 hours.”

“There’s no traffic on our Web site.”  via ABC

What is even more fun to watch is the reaction of the head of the National Association of Realtors as they try to rebut the story.

The segment, which aired March 24 under the title, “Tricks of the Trade: Confessions of a REALTOR®,” claims consumers shouldn’t trust everything practitioners say.

The segment “gave a very inaccurate, grossly misleading and unfair depiction of the nation’s REALTORS®,” says Stevens. “Several of the allegations made by the guest described practices that violate the REALTOR® Code of Ethics, such as intentionally misrepresenting a property and could be grounds for suspension of membership. Because of the Code, all REALTORS® know such behavior is wrong.” via  Realtor.org

C’mon folks, it is  time to take a deep breath. This was a humorous poke at the industry. We all know that there is a ton of fluff that goes into selling a home, and that buzz words turn into code for the real estate agents to read between the lines. If you were on top of it you would have tweaked it and come out  with the code of Good Morning America that reporters use. Turn it around, but do not come out whining about it. It is not becoming and tells everyone you got cut to the bone on this story.

And to be honest, I probably would not be writing about it if you did  not come out with this press release. So you have turned a fluff story into  a news story… Yikes…

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