Edina Real Estate Company Sues For Top Spot On Google
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Minnesota Public Radio has an interesting article on how an Edina Realty is suing another real estate company over the top spot on Google for their name. This will be interesting as those of us who blog tend to end up near the top of the search results for certain terms.
Now I understand that the company being sued is using a paid listing to get to this position, but we live is such a litigious world that if this case succeeds, the next logical step is that registered companies will think they have the right to the top position on googles search listings.
Two Twin Cities real estate companies are in a legal fight with implications for the future of advertising on the Internet. Edina Realty is suing relative newcomer TheMLSOnline.com for trademark infringement and unfair competition. The dispute is over how the newer company uses an increasingly important advertising medium: Internet search engines. A Minnesota judge recently ruled the case can go ahead, setting a up a trial that could shake the world of online commerce.
read the rest at MPR: hat tip to Virtual Broker.
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