Online Mortgage Aggregators Command Most Market Share
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It is not the individual mortgage brokers that are dominating the internet mortgage business, but those that can offer deals from multiple mortgage brokers. This makes sense as aggregators can find the best deals and put those looking for a home loan in touch with the right companies.
Yet, if an individual mortgage company can bring in a customer from online, they have the chance to turn a healthy profit as the deal is low cost.
The Forrester-Compete report also revealed that online aggregators — outfits like LendingTree, LowerMyBills and NexTag — are attracting most of the online mortgage prospects to their sites.
Aggregators don’t lend money. They provide a connection between the consumer and someone who does it.
According to the study, aggregators are attracting some 71 percent of all online mortgage prospects and 75 percent of all applicants or leads.
“Aggregators do the best job of converting prospects into leads,” Forrester’s Strothkamp asserted. “They are the most popular, with LendingTree leading the way. It has done a ton of advertising and really built up a brand awareness.” via Technology News
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What an awesome way to generate traffic for a story. Were they trying to time that for Sweeps Week? ...
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I will say that had I never been to that site and seen Dean's many deals that he documented and ...
Great Real Estate
post ... very interesting. 
