As Housing Market Slows, Brokers Using New Tools To Attract Listings
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The hardest part of the real estate business is not selling the home, it is finding the buyers and sellers and getting them as clients. As the real estate market slows down many Brokers are starting to implement the technological tools that are now available to give themselves the competitive edge in getting listings or buyers.
A number of full-service brokers are adding tools that allow sellers to better track buyer interest and other activity. Real Living Inc., a regional brokerage firm based in Columbus, Ohio, recently beefed up its Web site to enable sellers to see how many people have looked at their homes and what comments they made. Baird & Warner, a Chicago-based firm, reports to sellers how often visitors to the company’s Web site clicked on their listing and how many competing homes were sold or came on the market. Prudential Real Estate affiliates, a unit of Prudential Financial Inc., recently began offering a similar service to its customers nationwide.
Discount operators, which typically offer fewer services than traditional brokers, also are adding more amenities.Owners.com, an online marketplace for people selling their own homes, recently joined with RealEstate.com, a unit of IAC/Interactive Corp., to connect consumers with local real estate agents willing to provide sellers with an estimate of their home’s value at no charge. ForSaleByOwner.com, acquired by Tribune Co. Monday, recently teamed up with Home Depot Inc. to provide consumers with yard signs, a brochure dispenser and a 14-day trial subscription to ForSaleByOwner.com’s Internet listing service for $14.97. The company normally charges $89.95 for one month of its basic listing service. via The Sun News
Maybe it was kryptonite...
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By Mike ...
I couldn't agree more.
The newspaper has always "stuck" it to the real estate agent with rates that were much higher ...
By the way, homeowners trying to get short sale approval should be aware that lenders are comparing the initial loan ...
Ouch! Thankfully I haven't come across anything like that yet. We normally don't have situations like that in ...
well, the guy was here illegally.
serves him right. 
BY USING FIRST CLAIM INSURANCE ADJUSTERS YOU WILL HAVE THE ABILITY TO LOOK AT YOUR INSURANCE SETTLEMENT AND REALIZE FIRST ...
not bad 
I can't speak for the whole state of Nevada, but in the Las Vegas area, homes are still selling, we ...
When will we see the bottom of the Realtor market? 
