Home Staging Turn Home Into Stage
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Home staging has taken a very unnerving turn. What was once reposititioning furniture and bringing in props has gone to the next step. Now model homes are being filled with actors helping to create the lived in atmosphere.
I do not know about you but that has a big ick factor. I can see spokesmodels at trade shows but when I want to look at a home, I want to look at a home. Not a person acting like this is their dream home for a paycheck. If I want that I would talk with the real estate agent.
Indeed. Dressed in casual jeans, former “Baywatch” lifeguard Jaason Simmons, 35, posed as the dad for the May 20 “HomeLife Show” staged in Centex Homes’ Milestone development in Santa Clarita Valley, Calif. An actress played the mom, and two children from a local theater company played the role of the couple’s kids. The company has another such event planned June 10.
“The theme is, ‘Mother birthday surprises,’ and when the buyers arrive, the family is baking Mom a cake,” Garfield said. “The people visiting the model homes get to participate and eat the cake.”
In addition to cheerful familiar interactions, the group might also incorporate comments about home furnishings in their skit along the lines of, “Isn’t this a great Wolf range? I love these granite countertops. It’s so cool that we have a washer-dryer on the second floor, not the basement.’”
The “family” is prepped with information about the residences and can answer questions from the prospective buyers, Garfield said.
Martha Webb, who teaches real estate agents how to stage houses and authored “Dress Your House for Success,” a book on staging, said the idea would work with model homes, but not existing homes. via Inman Real Estate News
John
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