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Growing up in the 80’s makes me still think of Beirut as a war zone, but for Ivana Trump it is an opportunity to develop a new tower working with the Damac Properties group. The luxury tower will cost 150 million to build and be a show place in the country that has been devestated over the years by internal discord.

Ivana Trump, ex-wife of U.S. tycoon Donald Trump, will add her design touches to a luxury residential tower which will be built by a Dubai-based real estate developing company in downtown Beirut. Hussein Sajwani, president of the board at Damac Properties, held a press conference in Beirut Monday to announce the $150 million “La Residence” tower which will be built at the intersection of Omar Daouk and Fakhreddine streets at the heart of the capital.

“This investment is proof of our faith in Lebanon and its people. Beirut is the number one tourism capital of the Arab world,” Sajwani said at the conference held at the Phoenicia hotel. Construction of the 27-floor high rise is expected to start at the end of 2006 and last for three years.

Trump, former vice-president of interior design for the Trump Organization, has been selected to do the interior design work on the tower’s apartments, duplexes and penthouses. “We are honored to be endorsed by Ivana Trump, a world-renowned celebrity who is considered a symbol of style, glamour and class,” said Peter Riddoch, CEO of Damac speaking in Dubai. via Naharnet Newsdesk

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