Computerized Architecture Rendering Hits Real Estate

RenderingWorld class computerized rendering was a tool that Hollywood used and pretty much no one else. Now Corgan Associates in Dallas, Texas is taking this high tech tool and bringing it to the mainstream of architecture. And customers are loving it.

The company has the ability to turn around life like Computer Animated Design of buildings to present to customers in a fraction of the time that it was done in the past, if a firm had the skills and inclination to do so. And they have been so successful that they are selling thier service to other architecture firms.

Two years ago, he gave a small band of architects free rein to expand the firm’s computerized media capabilities and drum up outside work.
They’d become proficient at animated 3-D videos of buildings “blossoming” from the ground up and virtual walking tours of interior spaces. And they could create digitized images of cars, gardens, furniture and buildings that were indistinguishable from actual photographs.
Mr. Morris figured other architectural firms might want to outsource their video production.
He was right.
But he had no idea that there was a lucrative market beyond that. He proudly admits his staff had more vision than he did.
This year, Corgan Media Lab, as the 12-person unit is called, will bring in just under $1 million in outside revenue. The bulk of that will be generated by game, feature film and in-store broadcast work.
“These young mavericks had the desire and passion to push an emerging technology into tools that we and other businesses can use,” says the 52-year-old Mr. Morris. “They’ve turned a marketing and R&D cost into a profit center.”
His team re-created European historic landmarks as backgrounds for a recently released video game and is offering its digital lighting expertise in an upcoming animated movie.
Images of Old English cottages and homey fireplace-lit interiors fill a corkboard wall of a workroom. These “oil paintings” are for an undisclosed software product being released for Christmas.

Dallas Morning News

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  2. John L. Scott Real Estate Incorporates New Sharing Tool Into Real Estate Site

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There Are 3 Responses So Far. »

  1. RAYIMAGE ARCHITECTURAL RENDERING COMPANY

  2. RESUME

    POST APPLING FOR 3D RENDERING (Architectural & Interior works)

    PERSONAL DATA

    NAME : JIJESH.R

    AGE & DATE OF BIRTH : 24, 4-4-1983

    SEX : MALE

    NATIONALITY : INDIAN

    PHONE NO : 9967886108

    E- MAIL ID : jijesh_jijesh01@yahoo.co.in

    ADDRESS : JIJESH.R s/o K.K.RAJAN
    PUZHAKKAL HOUSE
    VADAKKUM PURAM
    PERINGOTTUKURISSI (PO)
    PALAKKAD (DT)
    KERALA. (St)
    INDIA, PIN-678574

    COMPUTER KNOWLEDGE

    • 3DS MAX (3D MODELING,WALK THROUGH& NIGHT VIEW).
    • VRAY.
    • PHOTOSHOP .
    • FLASH (PRESENTATION WORKS)
    • AUTO CAD.

    WORK EXPERIENCE

    • I had practiced as a Auto cad & 3dsmax designer at PANAKKAL CONSTRUCTION at Alathur from August2002 to November2003 (ONE YEAR & 4MONTHS).
    • I had practiced as a Computer Instructor at SPRINT & Microtec from 2-12-2004 to 28-11-2004 (Auto cad & 3dsmax)
    • Presently I am working in Architectural firm at mumbai (3D Architectural & Interior works)
    TOTAL FIVE YEARS EXPERIENCE IN 3D WORKS)

    ACADEMIC ACHIEVEMENTS

    COURSE PASSED WITH MONTH &YEAR NAME OF INSTITUTION & UNIVERSITY/BOARD
    S.S.L.C MARCH-1998 GOVT.H.S.S PERINGOTTUKURISSI
    BOARD OF PUBLIC EXAM, KERALA.
    PLUS TWO MARCH-2000 GOVT.H.H.S. KOTTAYI.
    DRAUGHTS MAN CIVIL JULY-2002
    & DIPLOMA IN CIVIL ENGINEERING COLLEGE OF TECHNOLOGY ITC,
    PAZHAYANNUR, NATIONAL COUNCIL FOR VOCATIONAL TRAINING (NCVT GOVT OF INDIA).
    INTERIOR DESIGNING (AUTO CAD, 3 DS MAX & VRAY) CADD CENTRE, CITY CENTRE THRISSUR.

    I had by declared that the above-mentioned statements are true and correct to best of my knowledge.

    Date : 13-12-2007 Yours faithfully.
    Place : MUMBAI JIJESH

  3. We are using real estate development renderings at our civil engineering firm. When a client needs to persuade a city council to approve their land development project, a 3D rendering helps them understand the vision of the real estate development.

    It is a huge help.

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