Seller Buys Radio Ads to Sell Home in Stockton California
When Margo Ray decided that conventional selling techniques were not working to sell her home in Stockton, California she took out ads on a local radio station where she works. Now the average person would have a hard time doing this as the production costs and advertising without the employee discount would have raised the prices, but it is still great to see innovation in a buyers market.
After five months of trying to sell her Stockton home, Margo Ray decided it was time to resort to more drastic measures. But when realtor listings, newspaper ads and a slashed asking price didn’t close the deal on her $440,000 home, Ray knew her Treetop Drive house needed a new and different kind of showcase.
Now, Ray is the only homeowner in Stockton trying to pitch her home on local radio.
Ray paid for 30 radio ads praising her home and all its amenities. The commercial plays this week in hopes of bringing out perspective buyers to an open house this weekend. via News 10 KXTV
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