AOL to ReLaunch Real Estate Pages : The Real Estate Bloggers

AOL to ReLaunch Real Estate Pages

July 29th, 2006 • Related • Filed Under

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Sue McAllister of the Square Feet Blog reports from the Real Estate Connect Conference that AOL is planning a relaunch of their  real estate site. The site will be much more editorial driven. I am all in favor of this as the major players in print and online media treat their real estate space as a pure dollar play without adding much to the conversation. By creating something worth visiting odds are they will monetize their pages much more effectively and create real value for their company.

AOL next week will launch a new version of its real estate offerings. The new pages will feature lots of original editorial content, said Samara Jaffe, AOL’s director of careers and real estate.
The new AOL real estate pages will be divided up into channels specific to different types of real estate customers: first-time buyers, vacation home buyers, investors, renters, etc. Of her competitors she said, “None of the sites really speak to first-time home buyers the way they need to be spoken to.” Jaffe herself just bought her first home, so she’s been through that confusing first-timer swirl.

Square Feet: Real estate and tech mingle at the Palace.

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There Is 1 Response So Far. »

  1. Comment by ted on 25 June 2008:

    Has anyone recently read an aol article (june 2008) about whether to buy vs. rent that listed the top undervalued real estate markets in the US?

    Ted

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