Yahoo Real Estate Site Gets Face Lift : The Real Estate Bloggers

Yahoo Real Estate Site Gets Face Lift

August 29th, 2006 • Related • Filed Under

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YahoorealestateThe real estate portal on Yahoo has a new cleaner look today. And that is not the whole enchilada as the real power in the make over is under the hood. It is recieving a boost in the information that it is offering customer in partnering with Prudential Real Estate and most importantly Zillow to supply a depth of data that Realtor.com is not prepared to compete with.

Here is my question. If realtor.com does not innovate and continues to lose market share, and home searches continue to migrate to the web, at what point do the realtors get restless with the conditions that realtor.com puts on them and flee the site?

Much of the new content at Yahoo Real Estate is being provided by property research start-up Zillow Inc. of Seattle and Prudential Real Estate.

Sunnyvale-based Yahoo’s (NASDAQ:YHOO) real estate site has dropped from the 5th most visited of its kind to No. 9 in the past year, according to Hitwise. Zillow’s site is ranked No. 5, while the official site of the National Association of Realtors has hung on to its top spot, despite its market share slipping from 12 percent to 10 percent.

via the Silicon Valley/San Jose Business Journal:.

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