Real Estate Advertising Moving to Internet from Newspapers
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The headline of this post, Real Estate Advertising Moving to Internet from Newspapers, may seem like a no kidding to those of us online, it is a scary reminder to the newspaper industry. The classified sections of the paper have lost a great deal of revenue from Craigslist and the Monster.com that have taken a good deal of the revenue from this section of the paper. Now real estate agents are wising up and starting to take their advertising out of the newspapers.
Most real estate agents will tell you that classified advertising does not work for selling a home, but it is something that the sellers expect the agents to do. So they continue to plow money into a dry well, so to speak. But with the rise of the internet and tools that make the job easier, real estate agents are slowing moving their marketing dollars over to the new frontier.
While revenues from print real estate classified advertising seem to have grown steadily over the last five years, despite the emergence of the Internet, new data from Borrell Associates indicate that an increasing proportion of all real estate advertising spending will be done online in the future. By 2010, Borrell Associates expects 32.1% of the $9.6 billion spent on real estate advertising to be done online. This is up from 17.7% in 2006.
Additional findings from Classified Intelligence also confirm the changing dynamics of the real estate advertising sector. In a survey of more than 100 real estate agents conducted with RealtyTimes.com, 58% of respondents indicated they are raising their advertising budgets this year, but the majority said they would be spending the bulk of their money online on their own Web sites. Free Web sites such as Craigslist and Googlebase are also attracting an increasing proportion of real estate agents over traditional mediums such as local print. via eMarketer.com
Maybe it was kryptonite...
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By Mike ...
I couldn't agree more.
The newspaper has always "stuck" it to the real estate agent with rates that were much higher ...
By the way, homeowners trying to get short sale approval should be aware that lenders are comparing the initial loan ...
Ouch! Thankfully I haven't come across anything like that yet. We normally don't have situations like that in ...
well, the guy was here illegally.
serves him right. 
BY USING FIRST CLAIM INSURANCE ADJUSTERS YOU WILL HAVE THE ABILITY TO LOOK AT YOUR INSURANCE SETTLEMENT AND REALIZE FIRST ...
not bad 
I can't speak for the whole state of Nevada, but in the Las Vegas area, homes are still selling, we ...
When will we see the bottom of the Realtor market? 
Comment by Jamie on 6 September 2006:
Tips for Being a Successful Landlord
In today’s apartment rental market there are several things that are “must do’s†for becoming a successful landlord. The reason you’re playing the real estate rental game is to have the check in your mailbox on the first of the month, right? Here are a few tips that can help you to achieve this with as little aggravation and frustration possible.
First and foremost is finding the right tenant to rent your apartment, house or other rental. This is the most important ingredient in the recipe. Checking the prospective tenant’s credit history to make sure they are paying their bills is one of the best ways you can screen. A tenant that pays their bills on time most likely will send you their rent on time. Establish a clear system on collecting rent, handling complaints from the tenant and how you will contact them if you need to gain access to the apartment.
Secondly, get all the important terms of the tenancy in writing. You have the option to have a basic rental agreement or draw up a formal lease. Whichever you decide, the important thing is to document the terms that you and the tenant agreed to. Clarify who is paying the utilities, the rental price and any other agreements made between you and your tenant.
It’s a good idea to stay on top of the repair and maintenance needs of your property. When you are notified of something that is broken or not working, repair it as soon as possible to prevent further damages. You may also lawfully enable the tenant to withhold rent, sue for injuries caused by defective conditions or move out without notice.
On a similar topic make sure you are carrying enough property and liability insurance to cover yourself in any situation. A well designed insurance program can protect your rental property from losses caused by everything from fire and storms to burglary, vandalism, and personal injury lawsuits.
I hope that this has been helpful to you. Just remember, as long as you follow these simple tips you will be on your way to a happy and fulfilling landlord future. Best of luck!
ABOUT THE AUTHOR: Eric Goldstein, associated with http://www.AllSpacses.com which Conveniently Connects All People with All Spaces in All Places, has been dedicated to the real estate rental market for over 8 years. He has assisted over 25,000 landlords with their renting needs. Any questions about renting apartments, houses or other rentals feel free to visit http://www.AllSpaces.com or email him at Eric@AllSpaces.com.
Comment by Thailand Search on 7 September 2006:
Sound very interesting and the stastics seem about right, good work on your research.
Comment by Thailand Real Estate on 7 September 2006:
It has been more than some time now that the real estate have found a niche in the web, and have seen the benefits in advertising online not to mention we also have found benefits by spending a little to gain alot.
Comment by Teresa Boardman on 7 September 2006:
Thanks for the stats. I have long beleived that online advertising is more effective for less money than newspaper advertising. I still advertise in some small nitch papers to get my name out there. The papers keep raising their rates and at the same time interent advertising is becoming cheaper. Go figure.
Pingback by Homethinking - Real Estate Agent Search - » Blog Archive » Weekly Linkage on 8 September 2006:
[...] Simplifying the Buying Process - (Rain City Guide) - A great list of seven questions to ask if you’re looking for (or representing someone who’s looking for) a new home. Zillow Poll Results: Agent’s Labor Still Needed - (Sellsius Blog) Freedom’s Friends: The Curbed Instant Guide - (Curbed) - The Freedom Tower’s gonna have 3 little brothers, making Greenwich Street the home to a whole Freedom Family! The New York based bloggers I read have covered this one to death, but here’s one post that pretty much sums it up. The Brits, the Aussies, and the Price of Your House - (Hot Property) - An interesting analysis of how the behavior of British and Australian real estate markets may foreshadow our own fate. Real Estate Advertising Moving to Internet from Newspapers - (The Real Estate Bloggers) - It’s not the first time we’ve heard it, but this sums up the concept quite well. Are you in an “untraditional†relationship? You can still buy a home - (Boston Real Estate Blog) - Some option for ‘untraditional’ couples seeking home ownership. [...]
Comment by Eileen Tefft on 8 September 2006:
I have blogged on http://www.raincityguide.com/2006/08/27/it-may-be-broken-but-heres-a-plan-to-fix-it/ about the traditional real estate model being mired in old thinking. These traditional models won’t see the trend away from print advertising as a good thing as what else do they have to offer an agent but image advertising most of which is in print.
Pingback by Homethinking - Real Estate Agent Search - » Blog Archive » Weekly Linkage on 8 September 2006:
[...] Simplifying the Buying Process - (Rain City Guide) - A great list of seven questions to ask if you’re looking for (or representing someone who’s looking for) a new home. Zillow Poll Results: Agent’s Labor Still Needed - (Sellsius Blog) - An interesting poll conducted by Sellsius tells us in black and white why Zillow won’t run traditional agent’s out of business. Freedom’s Friends: The Curbed Instant Guide - (Curbed) - The Freedom Tower’s gonna have 3 little brothers, making Greenwich Street the home to a whole Freedom Family! The New York based bloggers I read have covered this one to death, but here’s one post that pretty much sums it up. The Brits, the Aussies, and the Price of Your House - (Hot Property) - An interesting analysis of how the behavior of British and Australian real estate markets may foreshadow our own fate. Real Estate Advertising Moving to Internet from Newspapers - (The Real Estate Bloggers) - It’s not the first time we’ve heard it, but this sums up the concept quite well. Are you in an “untraditional†relationship? You can still buy a home - (Boston Real Estate Blog) - Some option for ‘untraditional’ couples seeking home ownership. [...]
Comment by Thiland Real Estate on 17 October 2008:
This is very interesting, i have been working in the property market for many years, and love articles like this.
Many thanks