In the past few years, agents on the coasts really have not needed to invest in themselves and their tools. As long as they were good bird dogs, finding listings or buyers, these agents did not need to stay on top of the tools of the trade to make a fantastic living.

Now with the velocity down drastically and buyers and sellers seemingly at war over price and deals, these agents need to expand the spectrum of things they offer to remain competitive.

The Bay Area had a technology show for real estate agents that showed off the lastest tools that can make the transactions go smoother for both the agent and the participants. Tools such as electronic signatures for emailed documents or tools to help homes close will help these realtors find clients and help sell their homes faster.

More than 100 real estate professionals mingled with the tech sector here Thursday, learning how to keep their listings updated, incorporate the newest software and learn about gadgets to make clients’ homes more attractive.
“I think the real estate industry is so far behind as far as technology goes,” said Ezequiel Rojas, a loan consultant with Stellar Home Loans in Concord. “And it looks like what we’re seeing today is a lot of the tech fallout seems to have discovered that.”
Rojas attended the Bay Area Real Estate Tech Fair 2K6 along with his father and boss, Milton Rojas. They were looking for software to make communication easier between the lender and clients, including learning more about Docusign, a Seattle-based company that creates electronic signatures for documents. via the ContraCostaTimes.com

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