The Starbucks Strategy For Buying Homes
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Blogging Stocks has a great post on how to determine the growth potential of neighborhoods. Sarah Gilbert says it so very well, and she makes a brilliant point. Get to neighborhoods that are on the verge of being cool. Watch them till Starbucks figures this out. Buy just before Starbucks breaks ground and sell after they are open.
And then came the bright day when I discovered that a local developer famous for his close relationship with Starbucks Corporation (NASDAQ:SBUX) had purchased the property on the nearest busy corner, only two blocks away. Ground was broken six months later, and suddenly my property value doubled. That’s right. Doubled.
Starbucks wasn’t the only caffeine available in my neighborhood four years later; there’s the Starbucks on one corner, an independent coffee shop about three blocks the other direction. There’s the newbie a bit further up a side street; the coffee shop / tapas market about a half mile away. Another funky indy place went in by the local elementary school four months ago. But that groundbreaking with the smell of Starbucks in the future made it all possible.
Now everyone wants to sell their home, and indeed, we’ve seen dozens of new neighbors recently. I feel smug though, because I accidentally discovered (and benefited from) the smartest real estate strategy ever, that I’ll share with you: buy, immediately, in a neighborhood where a Starbucks is planned. Just walk down my street and look at those fliers at the base of the “for sale” signs. “Near Starbucks, shopping,” the real estate agents have written on them brightly. “Walk to coffee!” via Blogging Stocks

