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For the first time in our nations history, married couples have made up less than 50 percent of the households in the nation. The census bureau has found that 49.7 percent of households are comprised of married couples, and this number has been going down steadily over the past few decades.

Why is this important on a real estate blog? Well if you are selling or lending in this day and age, or marketing to the younger demographics, this can be a huge competitive advantage if you rework your marketing plans accordingly. The combination of changing social patterns, economic concerns, and new economic opportunities for women have changed the landscape for American society and also buying habits.

If you are a real estate professional, you should pay close attention to these trends and be prepared to adjust your marketing to capitalize on them.

While the number of single young adults and elderly widows are both growing, Professor Coontz said, “we have an anachronistic view as to what extent you can use marriage to organize the distribution and redistribution of benefits.”
Couples decide to live together for many reasons, but real estate can be as compelling as romance.
“Owning three toothbrushes and finding that they are always at the wrong house when you are getting ready to go to bed wears on you,” said Amanda Hawn, a 28-year-old writer who set up housekeeping near San Francisco with her boyfriend, Nate Larsen, a real estate analyst, after shuttling between his apartment and one she shared with a friend. “Moving in together has simplified life,” Ms. Hawn said.
The census survey estimated that 5.2 million couples, a little more than 5 percent of households, were unmarried opposite-sex partners. An additional 413,000 households were male couples, and 363,000 were female couples. In all, nearly one in 10 couples were unmarried. (One in 20 households consisted of people living alone). via the  New York Times

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