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Reuters has an article out today the is headlined “ Stubborn Sellers Could Harm Housing Sector”. Now in itself it is a great headline, it grabs attention and brings you in. But it is terribly misleading. It is as if a chain smoking, stilletto heeled real estate agent wrote it, who was in a blind panic over losing her BMW because it is much more work closing deals today than last year.

Selling is not easy. In up markets it can be for short periods of time. The real estate industry in some parts of the country experienced this and many new people came in thinking they could make an easy 6 figure income. Now the market has turned and these folks are blaming the home sellers for not giving their equity away fast enough keep the flow of deals coming through the door.

Well folks, this is the way the market works. Sorry to have to tell you this , but if you want that big commission, you have to bust your proverbial behind to get the deals, know the market place, and make thrilled customers.

People can list a home for any price they want anytime they want. There are many out there who have no intention of selling their home unless they get top dollar, so they are fishing to see if they get lucky.

 It is up to you the real estate agent to advice them what a price that should sell in the market is fair and reasonable, and if they do not want to do so, walk away from the listing. I think that with so many agents crowding the playing field, agents are afraid of turning down any listings, thinking they can talk down the seller in the future. So you end up with a frustrated agent and a pissed  off client.

If you are a top producing agent, you will know whether the seller is fishing for an unreasonable price off of your marketing dollar. It is up to you to walk away if the listing does not make sense. But do not whine that the market is being unfair to you and that your clients are being unreasonable.

Your clients do not care about your marketing dollars or how many “sides” you have closed this month. They want maximum equity out of their home sale or if they have to give something up, knowing they are doing it with top quality representation.

If you think otherwise you are just deluding yourself and spending way to much time talking to other agents over the water coolers in pity parties. And reading self defeating articles by Reuters that propogate the myth that it is all the sellers fault.

Related posts:

1. Agents Face 100,000 Dollar Fine In Washington If Foreclosure Sellers Not Represented Correctly
2. Sellers Letters To Buyers, Why We Loved This Home
3. Why Range Pricing Of Homes Is A Suckers Bet For Sellers
4. Coldwell Banker Has a National Sales Event By Taking Advantage of Home Sellers?
5. Value Range Marketing Your Home To Sell Quicker