Note To Sellers, Buyers are Looking Online for Homes Not the Newspapers : The Real Estate Bloggers

Note To Sellers, Buyers are Looking Online for Homes Not the Newspapers

October 30th, 2006 • Related • Filed Under

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If you are selling a home, here is a tip. Advertise online quickly and you will be ahead of your competitors and also in front of your potential customers. Real Estate classified advertising spending is moving online, but sellers tend to want their agents to advertise in print first, then head online. Meanwhile, buyers start and typically stay online.

And the real fly in the ointment is Craigslist where except for a couple of markets, advertising online is free. Thats right, free. I wonder if Craigslist started charging what the ratio would be,

REAL ESTATE CLASSIFIED SPENDING IN 2006 will reach $7.75 billion, according to market research firm The Kelsey Group. Of the total, 44.3%, or around $3.43 billion, will come from online listings, paid search, newspapers’ Web sites and other online sources.
“Clearly, the underlying buyer and seller trends suggest we are reaching a tipping point regarding the transition of ad dollars from offline media to online media,” said Matt Booth, Kelsey Group senior vice president and program director, interactive local media and marketplaces, in a statement.  via MediaPost Publications

And just to add insult to injury, newspaper circulation is in free fall, so do not expect your local paper to help in selling your home anytime soon.

Related posts:
  1. Newspapers Losing Online Classified Advertising Battle
  2. Real Estate Advertising Moving to Internet from Newspapers
  3. Newspaper Advertising Down, Online Advertising Growing, You Make The Call
  4. Coldwell Banker Gets New Ad Agency McKinney, Moving More Ad Money Online
  5. Internet Real Estate Spending to Double By 2010



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There Are 2 Responses So Far. »

  1. Comment by John C on 11 November 2006:

    Unfortunately its not only home sellers who do not know where to advertise to find buyers. Too many realtors are also not aware of the best avenues to locate buyers.
    A recent survey of technology and marketing trends revealed that 79 percent of realtors use printed media to attract buyers. The same survey also showed that 78 percent of buyers go the internet to find the home the intent to buy.

  2. Pingback by “Blog Networks Series” Part 1: The Most Powerful Marketing Secret Real Esate Brokers Must Understand « DeansGuide on 15 March 2008:

    […] to prolific blogger Tommy of therealestatebloggers.com’s insightful article “Note To Sellers, Buyers Are Looking Online for Homes Not the Newspapers” ad revenue is down in the print media due to the influx of blogs providing valuable, free, time […]

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