National Association of Realtors Starts 40 Million Dollar Media Blitz

NAR LogoThe National Association of Realtors (NAR) has initiated a media blitz in major US papers to proclaim this is the time to buy a home. While this analysis is going to enrage the bubble bloggers and may be a bit of self preservation as opposed to preaching reality, the market has found a plateau for the time being. Inventory is stabilizing, new construction is slowing, and interest rates have gone back down.

That’s the point of a more than $40 million advertising blitz launched yesterday by the National Association of Realtors.
Market conditions have never aligned so perfectly as they are right now, the trade group says in full-page newspaper ads running the next two weekends.
“It’s a great time to buy or sell a home,” proclaim the ads.
Local Realtors at a media event yesterday said it’s a lot better to be selling in today’s “normal” environment than in the five-year real estate boom when prices climbed 20 percent a year and multiple bids over listing price were offered on the first day.
The hot market boosted Realtors’ sales commissions and lured thousands of new agents into the market.
The national campaign, with ads appearing yesterday in The Wall Street Journal and USA Today, is attempting to counter what some real estate professionals decry as gloom-and-doom pronouncements about a burst housing bubble. via  baltimoresun.com.

Now the NAR has appeased their base and hope that not too many real estate agents drop out of the organization to hurt dues coming in.

Related posts:
  1. National Association Of Realtors Calling For A Bailout?
  2. National Association Of Realtors Asks For Legislation Blocking Banks From Owning Brokerages
  3. The National Association of Realtors Are Not Leasing Agents
  4. New Media Atlanta – A Powerful Conference on Social Media
  5. Contractor Builds Million Dollar Business Card

There Is 1 Response So Far. »

  1. [...] On the flip side, NAR’s campaign generates spoofs such as this. And discussion from real estate bloggers like this. Chalk this up as a lesson is unintended consequences. [...]

Post a Response

« Back to text comment
  • Popular

    Most Comments

    Search

    Tags

    Archives

  • Recent Comments

    • Well Tom, once again you have said it much better than I could have. Unfortunately the folks at Move, ...
      Joe Spake | 7Nov09 | More
    • It certainly does not bode well for a fast recovery in the economic climate. This will affect all real estate ...
      Antony Lexington@Home loan | 7Nov09 | More
    • I HAVE 25 YEARS EXPERIENCE IN TELECOMMUNICATIONS..HOW DO I APPLY AT KAI.
      ROBIN SPURLIN | 6Nov09 | More
    • Definitely not a fan of Move Inc.!!!
      Tony Sena | 6Nov09 | More
    • A lot of you really need to go back to kindergarten and learn to spell correctly. If you cannot spell ...
      SpazzyCat | 6Nov09 | More
    • In 2008, there was an extension to push first-time home buyers to purchase their homes quickly since the program did ...
      Mary | 6Nov09 | More
    • I also need HELP and don't know what to do about my problem. I have a garden apartment off ...
      Cheryl Gungor | 6Nov09 | More
    • I have the same situation. I sold my home in July and am scheduled to to close in a few ...
      Arlo Moehlenoah | 6Nov09 | More
    • My cousin in Maryland going thru same thing as Jack Thomas. Have loan Mod Agreement from Countywide dated April 2009, ...
      Trying to help BoA customer | 6Nov09 | More
    • Print Ads is the popular way to advertise among seniors in the business industry but today it seems like it ...
      Central Oregon Homes | 6Nov09 | More
  • Statistics

  • Friends

  • Recent Friends Visiting

  • Subscribe





    Get Updates Delivered Daily By E-Mail:

    Delivered by FeedBurner