Slowdown Causing Innovations – The Twilight Open House
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When a market is roaring, you just throw the home into the marketplace and it should sell, but when we are in a down market, the smart folks come out. The Los Angeles Times has a story on the Twilight Open House that markets to the empty nesters or young professionals. Instead of having the open house on Sunday afternoon with the rest of the world, they host the open house in the early evening and dress things up.
Welcome to a twilight open house, an end-of-the-workday sunset showing — one more way to make a listing stand out in a market glutted with them. These leisurely evening showings, complete with wine or Champagne and hors d’oeuvres, are targeted to young professionals and empty nesters, the type of buyers who don’t have to rush home to make dinner for the children or check homework.
Twilight open houses are a relatively new tool being used by agents, who are trying to come up with different approaches in this slower market to attract buyers and allow them to experience a home — even if just for a few minutes.
“With the market the way it is right now, you have to be a little more creative,” said Priscilla Gonzales, who shares the Silver Lake listing with her daughter, Bautista. Both are agents for Las Casas Realty Inc. in Los Angeles.
“It’s just about setting a mood,” she added, as she set out bottles of wine in anticipation of arriving visitors. “When they walk in, we want them to say, ‘Wow! I want to live here.’ ” via the Los Angeles Times.
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Comment by jake on 16 March 2007:
I am going to try this innovation here in Naples ,Florida..Sounds like an up-coming idea……