RE Marketing Trick 165 - Buy a Home, Get a Gun : The Real Estate Bloggers

RE Marketing Trick 165 - Buy a Home, Get a Gun

December 12th, 2006 • Related • Filed Under

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You have to love those that wake up in the morning and say, I want to do things differently. If you are in Houston, Texas and looking to buy a home, give Julie Upton a call. Seriously, she found a way to differentiate herself by developing a marketing program that is off the charts.

If you are in law enforcement and use her to buy a home, she will not buy you a TV or kitchen appliance. She will buy you a gun. That got my attention. And odds are, even if you are not in law enforcement, Julie will probably think outside of the box for you.

Julie Upton, a Houston-area real estate agent, spurned traditional buyer incentives like free gasoline cards or home improvement store gift certificates.
Instead, she placed an advertisement offering a pistol with the purchase of any home worth at least $US150,000 ($NZ220,750) in the city police department’s monthly publication, “Badge & Gun.”
The free guns are only for those in law enforcement, said Upton, who is married to a police officer.
“We thought it would be a good way to entice other police officers,” Upton said.
“And whether people want the gun or not, it has stirred up a lot of attention.”
Upton has given away two pistols to police officers who purchased homes from her. The guns cost about $US500.  via Stuff.co.nz.

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There Are 3 Responses So Far. »

  1. Comment by Tom on 12 December 2006:

    testing the new spam karma filter

  2. Comment by Norm Fisher on 12 December 2006:

    This certainly makes the top of my crazy incentive list, but I love it! Thanks.

  3. Comment by Danilo Bogdanovic on 14 December 2006:

    It’s amazing what agents will do when times are tough…

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