Selling With Permission: A Real Estate Story

As the market for condominiums has slowed, many developers are trying to determine the best way to market to a buyers market. Seth Godin, marketing guru did a post on the Glass House in Denver, a 389 residence development that is completely sold in a slow market.

They did not do it with in your face marketing or deep discounts. They used permission marketing, getting permission from perspective buyers to talk with them. And it worked.

Click here to learn the 10 steps that the Glass House used to sell out their development at Seth Godin’s site. It is a facinating read.

Related posts:
  1. Selling Your Home Using Twitter
  2. Phoenix’s Real Estate Market Hits Tipping Point
  3. Everything is Broken in Real Estate?
  4. John L. Scott Real Estate Incorporates New Sharing Tool Into Real Estate Site

There Is 1 Response So Far. »

  1. It worked in signing them up. Now let’s see how many of them cancel. I wouldn’t expect a lot of cancellations though, considering the way that they worked to create buy-in from the prospective applicants.

Post a Response

« Back to text comment
  • Popular

    Most Comments

    Search

    Tags

    Archives

  • Recent Comments

    • omg where is maine? Like a lot of cities in Maine are pretty safe. Cept portland lewiston or agusta yaknow
      aaron | 10Mar10 | More
    • The real estate fee of 6% is the most deceptive pricing method in the world. Only 30% of homeowners have ...
      J.J. Gambino | 10Mar10 | More
    • I Have been in correspondance with one of these scammers from Craigslist. I did locate the home in question on ...
      Not Scammed | 10Mar10 | More
    • Our company posts regularly on ActiveRain, and one of the things we try to concentrate on for sure is having ...
      Austin Mortgages | 10Mar10 | More
    • A house of beautiful architecture and well built so turned upside down. How sad. My condolences to the owner.
      Debie Loren | 10Mar10 | More
    • This list is interesting. I did not know of a high incidence of this phenomenon in these cities.
      Debie Loren | 10Mar10 | More
    • This financial crisis disrupted my dream to get my residence.
      Debie Loren | 10Mar10 | More
    • Money management is key. Will these properties be selling short?
      AB Estates International | 10Mar10 | More
    • As a therapist in Spokane WA, I can appreciate this idea of pushing more pet friendly realestate. I have ...
      Spokane Family Therapist | 10Mar10 | More
    • CALI IS HARD ALL DAY!!!
      Cassie | 10Mar10 | More
  • Statistics

  • Friends

  • Subscribe





    Get Updates Delivered Daily By E-Mail:

    Delivered by FeedBurner