New Competition Coming As Research Triangle Is Real Estate Bright Spot
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When there is a slump in the marketplace, the smart business people will move their assets and businesses in the direction where there is the greatest opportunity for making a profit. Allen Tate Realtors, a dominant player in the Charlotte region is now making its move into the Raleigh Durham marketplace.
This is instructive not because of the specific move, but to watch the smart companies act decisively to maintain their market strength in a slower market and gain a competitive edge over their competitors in their local market. If the move is a success for Allen Tate Realtors, they will be much stronger when the Charlotte market comes back.
They have also made a great move in getting the 2007 President of the Raleigh Regional Association of Realtors, Phyllis York Brookshire, to be the new head of the Raleigh office. Instead of trying to cobble together a team, they have added one of the strongest players in the market to lead their team, and that should help recruiting new agents to fill out their roster.
What are you doing when facing a tightening market? Hunker down and try to ride it out, or search out the new opportunities that people are too afraid to act upon?