Keller Williams Founder Gary Keller Donates 5 Million to Baylor University For Home Buying Research Center
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Gary Keller, founder of Keller Williams Realty, has made a 5 million dollar donation to Baylor University to create a reasearch center for the study of home buying habits. The entreprenuer says the goal is to determine and study the issues important to home buyers and how real estate agents and brokers interact with them.
The Baylor program will compete with the well known Real Estate Research Center that is currently at Texas A&M. This programs focus is aimed at understanding statistical trends in the home buying arena. Baylor will focus more on the intrinsic needs of buyers, sellers, and agents in the marketplace.
Gary Keller, chairman of Austin-based Keller Williams Realty, has donated the money to create the Keller Center.
But Baylor will place the center in its marketing department, not its real estate area, making it part of an umbrella that includes the Center for Professional Selling.
“That’s because we will be asking questions about why house buyers make the decisions they do. These are consumer behavior questions and issues of buyer-seller relationships,” said Kirk Wakefield, who chairs Baylor’s marketing department.
That decision will set Baylor’s center apart from the Real Estate Center at Texas A&M University, which has become a resource for many professionals since Gov. Preston Smith signed legislation creating it in 1971.via the Waco Herald Tribune

