In Canada, Single Woman Very Active In Real Estate Market
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I found this interesting article at the National Post, a Canadian newspaper, about how important single woman are to the Canadian real estate market. In the past, single woman rarely bought real estate, but now the trend is reversed. There is a great deal of activity by single woman buying their first homes at a much earlier age. Instead of waiting to get married these woman are buying a home and starting the investment process.
I am sure that this trend is being replicated in the United States. I would also guess that this would be a great niche for an aggressive real estate agent to develop a marketing program for single woman. (hint, hint)
Poll results also found that of the single, never-before married women who are not yet homeowners, 31 per cent say they will potentially purchase their next home within three years. While more than half (56 per cent) of women who own and rent who intend to purchase in the next three years are shopping for a property in the $150,000 to $350,000 price range — 10 per cent have slightly fatter pocket books and are looking for a property priced from $350,000.
Corinne Lyall, associate broker, Royal LePage Benchmark in Calgary, said the women, the local real estate company works with, tend to be very well educated on the real estate market and come with pre-approved mortgages and a pre-determined list of criteria.
“In the past five years, we’ve seen a decrease in the average age of the first-time female buyer,” said Lyall. “Women are becoming financially sophisticated at earlier ages and are recognizing the investment potential of entering the housing market earlier. Often, parents are key influencers and are willing to divert their own savings to give their kids a financial kick start when it comes to purchasing property.” via Canada.com

