If you are looking to buy or sell a home in an area of the country that you do not have any ties, and the opportunity to save money on commissions is important, agentBOOST thinks they can help you connect. If you are a real estate agent that is interested in finding leads and willing to cut some commission and think you can persuade a seller to use your skills, then AgentBOOST may offer some solutions for you.

This is a paid review using ReviewMe! for the agentBOOST service.

Consumer Side:

agentBOOST gives you a spartan introduction page, essentially steering you to register and giving both the real estate agent or consumer a few bullet points explaining the benefits of their service. Since I am not a real estate agent I registered as a consumer and was given the opportunity to either list as home for sale or describe the home that I am interested in.

I did not want to fill in the forms as it could activate a situation where the agents started bidding for my services and cause them costs that could never be recovered (My wife is not interested in moving again, even for a review…) The was simple to fill out, should take you less than a couple of minutes and gives you the opportunity to target 3 different zip codes. It would probably help relocating families to give a mile range of those zip codes so they do not get locked into one specific town.

One little gripe, the form says view properties but the form gives the impression that you are creating a lead for the real estate agents and once you have filled out the form you will not see properties but instead be fed them by interested agents. If that was clarified you could see more conversions on filling out the form.

Real Estate Agent Side:

For agents this is a low cost, low risk lead generator. The FAQ states “agentBOOST is an inexpensive and effective way to boost your client base, sell more homes, and make more money. Unlike traditional untargeted advertising (newspaper, television, magazine, radio, etc.) each lead we present is looking to either buy or sell a home in your area. Best of all, you only pay if you decide that a potential client is worth pursuing.”

So instead of pre-paying for leads that may be sent out to multiple agents, these leads are tied to whether you wish to pursue the clients. That is an important distinction, as according to the blog agentBOOST charges a flat rate per lead that you wish to pursue of between $20 to $29. This would let you test the effectiveness of AgentBOOST as opposed to be fed leads by their competitors.

Overall Impression:

agentBOOST has an interesting concept, instead of going head to head with their entrenched competitors in the hyper-competitive market for real estate leads, they are offering a low cost, low risk alternative for agents and brokers. For consumers, they offer a way to have real estate agents contact you who are actively looking for leads and are willing to commit to picking yours specifically.

The site could use a little improvement in its presentation. My initial impression on layout and design is that this is the early rendition and that there will newer versions that better explain the service in greater detail. Today’s consumers are very skeptical and while agentBOOST does not ask for specific details of the consumer, the company would be better off explaining the reasons on why a consumer or agent should use them to improve conversions on the front page.

Overall, I would say that this could be an effective arrow in the quiver of an aggressive agent. For the low price of leads and the opportunity to pick those that you want, agentBOOST looks like a player in the field.

This has been a paid review of agentBOOST using ReviewMe!.

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