RealEstateJournal | At Hip Condos, Animal House Meets the Empty Nest
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If you are looking to buy in one of the new swinging singles type developments that are popping up all over the country, you should read the in depth article over at the Wall Street Journal. Things are not all martini bars and all night pool parties for the twenty somethings at many of the developments.
The developers never thought that the developments would be a huge attraction to the baby boomers who have not let go. Some of these developments are hurting because enough of the early sales were to boomers and the younger kids do not want someone who looks like their grandmother living next to them when they are wanting to live the party life.
And I do not blame them. The baby boomer generation will not let go that they are the cool ones (I confess that with a 1965 birthday I am one year off the boomer generation and given an awkward membership in GenX as the old guy in the room). While our grandparents knew the time to be respectable and serene, those that tore up the 60’s and early 70’s have no compunction on thinking they are still the leaders of the party.
And now these developers are facing hard times fulfilling their marketing promises.
But it’s not so easy to control demographics in the open market. Some of the buildings are drawing unexpected buyers: people old enough to be the parents of the kids down the hall. And that’s leading to territorial conflicts, social snubs — even planned boardroom coups.
Such concerns are multiplying as the new buildings fill up with a mix of residents who range broadly in age. In Denver, about half of the units in the recently completed Glass House sold to empty-nesters, despite youth-oriented amenities such as a videogame lounge and a Web site that promises “cool bars” and “a fresh vibe.” In New York, even a hot tub above the lobby and a provocative marketing campaign couldn’t keep boomers away from William Beaver House, slated to open next year. And when Viridian opened last October in Nashville, most locals expected the high-rise to draw young buyers looking for a chance to live downtown. It did, but it also attracted people like Julie Lammel, a speech pathologist in her early 50s who moved there from a suburb where most of her neighbors were in her own age group via the RealEstateJournal

