India Company to Launch 24 Hour Real Estate Television Channel
It is interesting in the new era of media and marketing how emerging markets work. While in the United States we have a huge cost of entry to start a national media company (although Seth Godin points out how this may be the time to own the online video portion of a niche), emerging markets such as India things are much more wide open. The Alliance Group out of Bangalore is expecting to create a 24 hour real estate channel for their emerging cable companies.
This is the line that made me realize that their costs and our costs are two different animals.
For information-gathering network, the company plans to set up news bureaus and studios in Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata.
Vibhaker, said, “The channel is expected to breakeven in a short time as there were 261 companies connected with the real estate industry, which in itself had now emerged as the largest advertiser. The free-to-air channel will be available on cable as well as the DTH platforms across the country.” via Television Point
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