The Art of Innovation
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If you are reading a real estate blog and are in the real estate business, odds are that you are looking to do something different, trying to get a jump up on your competition.
Or applying innovation to a traditional model and marketplace.
Examples are everywhere with the rise of Zillow, Redfin, and the internet as a whole. The toolkit available to a real estate agent today is completely different than the one you used 10 years ago.
And you do not need to create a Zillow to innovate. There are many ways you can do this in your local market.
If you are looking to innovate, then I heartily recommend watching the hour long presentation by Guy Kawasaki. Guy is cool. He is funny, but underneath this funny cool guy is someone who can explain innovation in a way that you do not need an MBA to understand.
As a real estate professional, you also need to present. Take the lessons in the video to heart.
- Don’t pound you prospects with reems of data. Make a short compelling case.
- Make your presentation legible. Mouse type for a 50 year old is never fun. Save that for the contracts.
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Comment by Louis Cammarosano on 29 June 2007:
You can also try HomeGain, the second most visited real estate site in the US to load your listings for free or to get a free instant homevaluation estimate.
HomeGain had the original web based instant homevaluation tool on its site from 1999-2001 and recently brought it back
You can try it here: http://www.HomeGain.com
While innovation helps, nothing beat good old fashion service to customers
Comment by HomeGain Lacks Customer Service on 22 October 2007:
Louis:
HomeGain lacks anything resembling customer service. Your company fleeced me of thousands of dollars and never returned my repeated phone calls.
Do not use HomeGain if you have any respect for yourself as a professional.