Comments on: Seeing The Light: Realogy Cutting Newspaper Advertising Spending Drastically

By: Tribune Profits Down 59 Percent on Lower Classified Sales, Will Zell Bolt? — The Real Estate Bloggers

Thu, 26 Jul 2007 13:06:17 +0000

[...] Real Estate advertising is a big part of the classified sales and with the recent news out of Realogy that they will be cutting back on newspaper advertising the landscape will continue to get [...]

By: McClatchy Newspaper Group Profits Drop on Real Estate Advertising Slowdown — The Real Estate Bloggers

Fri, 20 Jul 2007 12:03:48 +0000

[...] during the second quarter. So much so that it impacted it earnings drastically. With the news that Realogy is cutting their newspaper advertising spending even further coming out after these results, the impact on newspapers will be felt strongly in the [...]

By: The Feed Bag

The Feed Bag — Thu, 19 Jul 2007 00:17:49 +0000

[...] All About It! Reeeeeead All About It! Newspapers [...]

By: Jack Payne

Jack Payne — Wed, 18 Jul 2007 23:52:37 +0000

This trend could be a death blow to newspapers who are severely bleeding at the pocketbook now from loss of ad space at all levels.

The real estate factor was their biggest prop, along with motor vehicles. And, car sales, too, are fleeing to the internet.

–Jack Payne
http://www.sixhrs.com

By: The death knell for print real estate advertising : Real Central VA

The death knell for print real estate advertising : Real Central VA — Wed, 18 Jul 2007 16:52:14 +0000

[...] Hat Tip to the Real Estate Bloggers. [...]

By: Jim Duncan

Jim Duncan — Wed, 18 Jul 2007 16:35:26 +0000

Outstanding. Simply outstanding. We’ve been talking about this in the RE.net for a long, long time. It’s good to see a company with Realogy’s influence make this move. Now, if they would just make OpenHouse.com functional …

By: Michael Sosnowski

Michael Sosnowski — Wed, 18 Jul 2007 15:38:52 +0000

Newsprint advertising is indeed dead – but many agents are afraid to have this discussion with their clients. We have abandoned print advertsing long ago – and intestments in online space is more more efficient!

By: Mike Elliott

Mike Elliott — Wed, 18 Jul 2007 15:02:39 +0000

My office has been open since December 2003 and we have always had a policy of foregoing newspaper advertising. Almost every buyer out there conducts their initial searches via the Internet and directional signs. Newspaper ads are prohibitively expensive and they DO NOT WORK! http://mikeelliottsblog.wordpress.com