Comments on: McClatchy Newspaper Group Profits Drop on Real Estate Advertising Slowdown

By: New Home Source Working Together With Yahoo! Real Estate — The Real Estate Bloggers

Mon, 23 Jul 2007 13:40:26 +0000

[...] if these guys were so smart, they probably would have given up their newspaper marketing a year ago [...]

By: Devine Sunday Good To Go Pile « Trading for the Masses

Devine Sunday Good To Go Pile « Trading for the Masses — Sun, 22 Jul 2007 15:35:45 +0000

[...] McClatchy Newspaper Group Profits Drop on Real Estate Advertising Slowdown [...]

By: Tom

Tom — Fri, 20 Jul 2007 15:23:55 +0000

Mike

That was an awesome comment. I love the turn of the phrase, “Newspaper advertising for real estate has all the efficacy today of graffiti on a subway wall.”

By: Mike Elliott

Mike Elliott — Fri, 20 Jul 2007 15:22:36 +0000

The numbers are finally starting to reflect the reality of the situation. Newspaper advertising for real estate has all the efficacy today of graffiti on a subway wall. http://mikeelliottsblog.wordpress.com

By: Doug Quance

Doug Quance — Fri, 20 Jul 2007 12:32:39 +0000

Newspaper advertising of real estate hasn’t been effective for a few years… just a big waste of cash.

The only reason it was done – in spite of the lackluster results it provided – was to placate sellers.

I quit newspaper advertising a few years back… and quit all print advertising as of the beginning of this year. It’s just not worth it.