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As we fret over the national news this past week, we need to remember the golden rule of real estate. All Real Estate Is Local. That is the lesson that is taught to us today by Halle Investment Co. of Memphis, TN. With the news everywhere of the impending crash of all things housing, David Halle opened up a new subdivision and started selling lots.

Is he daft you say? Is he insane? Nope, he is just smarter than the average bear. You see, Halle knows the golden rule of real estate. So the subdivision is in the most sought after suburb of Memphis where housing is incredibly tight and there is a huge demand. And he sold 56 lots because he was not fearful. 8.9 million dollars of bravery came in that door.

So when you are reading the national news here and around the internet, absorb it. But if you are a real estate agent or developer, then go out and find the bright spots in your community. They are out there but most of those selling will be hiding under their desks because the national media told them to, and the nuggets will be yours for the taking.

Green was in the real estate business in the 1970s when the nation was in a recession and the Germantown market remained strong. He sees a similar phenomenon in Collierville.

“Anyone coming into town and relocating in the 1970s chose Germantown as their No. 1 location because of the schools and new homes being built,” Green says. “Collierville has that lucky position now. When people are coming in, they pick Collierville as No. 1 and maybe Arlington is becoming a close second.”  via the Memphis Business Journal

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