This is an interesting concept. The Auction Network will be selling all sorts of items including homes on television and the internet starting in late October and rolling out through the next year. With America’s fascination with eBay and other auctions, this will be a great way to be a voyeur and participant in auctions across the country.

Financing is coming from Williams and Williams, one of the largest real estate auction houses in the country, so expect lots of real estate auctions to take place. And with it having a virtual reach, the auctions have the potential to be explosive.

This is definitely a concept to watch for.

Phase one will start Oct. 28 with streaming video at www.AuctionNetwork.tv. It will then beta test several interactive auctions from London to Las Vegas to Los Angeles, video on demand and gaming content, all towards building cable and satellite TV platforms it hopes to launch early next year.
McKissick said the Auction Network will meet an untapped cable niche, allowing viewers to participate through the Web or by cell phone. By seamlessly combining live events, television, Internet and mobile platforms, she said it also will illustrate the future direction of broadcast television.
“We will have a quarter of a million eyeballs at launch,” she said. “We will be ramping up to 1 million very quickly.”
Since the Web site will be free to users, the company will draw revenue from traditional and interactive clickable ads, sponsorships, and two areas McKissick admitted are normally difficult to sell in entertainment show but fit in well with auctions: direct response ads and product placement. via The Journal Record

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