Historic Oakland Home’s Open House Occurs In Evening

Are you trying to sell homes in a tough market? Then it is time to think outside of the box. Here is a great example of an open house not being shown in the typical Sunday 2–4 window, but instead on a Friday night when the potential buyers would be out and about.

At 9 p.m. on a recent Friday, an unexpected sighting was made in West Oakland.
A hoard of small children were playing a game of chase, running up and down the stairs of an Eighth Street Victorian while their mothers stood inside, chatting near a bottle of white wine that was being offered to prospective buyers of the historic property — Capt. William Shorey’s house.
The Victorian that once housed the West Coast’s first African-American sea captain and his family is on the market.
It was restored, bit by bit, by a duo, one of whom is West Oakland’s impresario of the arts and neighborhood preservationist, Marcel Diallo.  via Inside Bay Area

The lesson here is to show when you clients have the chance to look for a home. If it is on Sunday afternoons great, but expect to be lost in the crowd. Instead, try to get an open house in the evening or a different time and then publicize it. Worst case is that you will come across to buyers and sellers as someone who is innovative and daring. And those are the characteristics sellers are looking for in a slower market.

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