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Instead of following the pack and complaining about Stockton’s slow market around the water cooler, Cesar Dias decided to take action. The real estate agent now runs the Repo Bus Tour and takes interested buyers around Stockton to see properties that are in foreclosure.

This is true marketing. He has already made sales using this practice in a town that is a poster child for foreclosures this decade. While other real estate agents pine away for the good old days, Dias is finding ways to address the current market. He is  providing potential buyers the services they need to find the homes they want to buy in a very convienant manner. And by having a group going out looking together, Dias is leveraging group psychology and creating demand where there was previously apathy.

Dias, an agent and loan officer at Approved Financial & Real Estate Center, 1140 N. El Dorado St., has launched a weekly Saturday bus tour to try to get buyers interested in looking at some of the area’s growing number of foreclosure properties.
The bus absolutely is just a marketing ploy, he said, because anybody can go look at foreclosures with any agent.
But between a dozen and 20 people a week have taken the tour of 10 to 12 bank-repossessed homes the past few weeks, Dias said, and a few deals have been made. Not bad in a market where home sales in September dipped to the lowest level so far this decade via Recordnet.com

Click here to for a Free Foreclosure search in your area if you are still interested in getting into the foreclosure game to find properties near your home.

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5. Sign of the Times - The Foreclosure Dog