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1. Comment by dean on 5 November 2007:

   Tom,

   I love the numbers as here in the Bay Area we are hearing the same rumblings within our major newspapers.

   I recently attended a Chamber of Commerce meeting in San Rafael, CA and the local county paper the Marin Independent Journal (Gannet) paper was giving a brown bag: “How to get your press release published.”

   The writer essentially admitted that they had cut their staff, were harried and over worked, and that the paper was under attack. When I pressed her on this statement, the writer admitted that the internet was the main reason why they were suffering.

   The same writer then warned the business owners in the room that they MUST “look into” online marketing and understanding the internet.

   This was a not too subtle admission that this print organization, like the San Francisco Chronicle, days are numbered.

   My reaction is fantastic! The only time I have been able to get honest attention and service is when I offered my local paper something free or I was looked upon as a source of revenue.

   It all goes back to the golden rule of blogging. Give to people value and service without asking for compensation. Positive reactions will follow.

   Dean

2. Comment by Real Estate Investor Girl on 5 November 2007:

   When the 10 day classified ad rate is over $150 for an individual ad, and around $300 for a company, it’s time to look elsewhere.
   The free, or low cost online services have given me the sale, or tenant that I need.

3. Pingback by Green building will soon be invisible | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments on 5 November 2007:

   [...] it saves money. To start, change a lightbulb. Ride your bike to the store for milk. Cancel your newspaper subscription. Think about little changes in the context of “times a [...]

4. Comment by Sundream Estate on 6 November 2007:

   Time – time – time. Who have the time to sitting and reading page up and done, searching for the right property, looking at one small photo. With you can find it in 10 second on the internet with much more information and many more photos. In 5 years time no one is going to advertising in the newspapers.

5. Comment by LANDFLIP - land for sale on 6 November 2007:

   Excellent post Tom! Great ammunition for those who are on the fence. We are definitely seeing the movement from print to online advertising in our business.

6. Comment by Chris Deutsch on 6 November 2007:

   As a net saavy Minneapolis real estate agent, I have been doing vast amounts of webvertising and very little paper advertising. Newspapers are out! The internet is where the buyers are. I can show a seller at least ten unique places where there listing will be placed and seen on the web.
   I can do all the fancy color picture ads in the Star Tribune too. I require the sellers to pay for those ads, when they are placed.
   Newspapers rarely work in the Minneapolis real estate market. Thanks for your help!

7. Comment by Chicago Real Estate on 6 November 2007:

   It makes no sense in this day and age to advert. in newspapers (for me), 99% internet.

   100% of my business in 2007 came from my website.

   Brian

8. Comment by Doug Quance on 6 November 2007:

   I have not advertised in the paper all this year… and cut my paper advertising down considerably over the last few years leading up to my boycott.

   We only did it to make sellers happy… and somewhere along the line, it just didn’t matter anymore.

9. Comment by Briggs in Hawaii on 7 November 2007:

   Maybe our situation is the exception, but our newspaper ads got a lot of recognition. When we did something eye-catching, it was noticed and people talked to us about it.

   That said, our main reason to be in the paper it all is to appease the sellers, just like the rest of you. The fact that it generated leads was a pleasant surprise…

10. Pingback by FSBO Jane » Thinking Newspaper? Think Again. on 8 November 2007:

    [...] To see the facts, check out this informative post. [...]

11. Comment by Pat on 11 November 2007:

    As a consumer, I always check newspapers out when looking for property, particularly in areas with lower density populations, which is where people are moving to from the cities. That’s how I found my real estate investments.

12. Comment by Tom on 11 November 2007:

    Pat

    So what you are saying is that people who advertise in newpapers present a bargain for investors…

    Then we agree on this…

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