Homes.com and Harmon Homes Magazine Merge To Capitalize On Consumers Move to Internet
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We have long followed the transition from real estate marketing from print to online and the leader of the online real estate reporting, Inman News, has the scoop on Dominion Enterprises consolidation. Harmon Homes is the ubiquitous home sales magazine found in every supermarket and Chinese restaurant, or at that is where I see them in Atlanta. Homes.com is Dominion’s online brand. The two will merge and combine forces under the Homes.com brand which will help drive traffic to the website for the listings in the book.
This is a smart move, the cost of production for the web properties is next to nothing and real estate agents are moving away from print advertising to the web where the customers are. This way they can move Harmon into the web side and reduce the risk as the market for print advertising subsides all the time allowing the sales force in place to sell Homes.com.
It is great to see a company “get it”.
As a result of the merger, every real estate advertisement placed in any one of the more than 130 now-rebranded Homes.com free print publications also will be displayed on the Homes.com Web site as a basic listing, according to a press statement.
“Integrating Harmon Homes into Homes.com creates a national portal with a neighborhood presence,” Jamie Clymer, vice president and general manager of Homes.com, said in a statement. “We have created an easier path for home buyers to use both print and online resources to find the information they need. This uniquely robust user experience provides consumers in-depth property information and links buyers directly to brokers and agents.” via Inman Real Estate News
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Comment by Pittsburgh Real Estate on 19 November 2007:
Harmon Homes desperately needs to kill their printed publication because it’s considered a history book by the time it gets to the news stand.
Andrew S. MacIntyre, Realtor - Achieve Realty
MovePittsburgh.net : Pittsburgh Real Estate
Comment by Briggs in Hawaii on 20 November 2007:
Interesting that they’re still at it…their web site contains zero current listings in my area, with most being from last spring. I grabbed an MLS number at random…sold in 2005.
Ugly.
Comment by JT - Ohio Realtor on 21 November 2007:
The thought is right on - but Harmon’s got it all wrong with a website that is not user friendly, has old listings on it and ads for ‘For Sale By Owner’ and “Foreclosures” right next to the Realtor’s ads … not good at all. You should do some research and find out about the REALTOR ASSOCIATION programs that are launching across the nation - they are exceptional. In print and online - they have the most user friendly online interface I’ve every seen and the information is 100% current and accurate since it is the ONLY truy online resource that gets the direct feed from the MLS database in each local market. This is the wave of the future - and it’s about time!!!
Comment by Dan on 2 January 2008:
I found the Homes.com site fairly slow to use and felt more like they were trying to funnel me to look at as many ads as possible rather then help me find a home in my area.
If an example of a company that “gets it” is one that makes it easier for me to apply for a credit card, get a cheap cruise and sign up for Netflix rather then look up that house for sale I saw the other day, maybe I dont get it.