Real Estate Listing Buzzwords and Their Effect on a Sale
November 21st, 2007 • Related • Filed Under
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The real estate world has always used buzzwords when listing a home. These words will typically mean on thing when the agent see’s them and another for the general public. For example, when a real estate agent reads the word cozy they will picture claustrophobic while a buyer will read small but comfortable.
The Seattle Post Inquirer has a great chart on how these buzzwords affect housing sales by time on market and selling price. For the agents over this Thanksgiving Weekend, please put in your favorite buzzword and whether they work when selling a home both in pricing and how quickly it will sell.
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Comment by Sam Chapman on 22 November 2007:
Oh, the psychology of selling. I read something similar to your post on words to use and words not to use. There were stats showing what words to use and what not to use in advertisements, fliers, etc. Good stuff to know.