Newspaper Advertising Down, Online Advertising Growing, You Make The Call
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Hey Real Estate agents and brokers, are you still having trouble kicking the newspaper advertising habit. Well, don’t be the last one throwing money into dark, grainy pictures and smudged type. It looks from the new numbers released that many are fleeing the newsprint to online.
So if your boss thinks that putting ads in the local papers is still necessary or your customers are begging you to ego list their homes in the paper, here is more ammunition for you.
Total advertising expenditures at newspaper companies were $10.9 billion for the third quarter of 2007, a 7.4% decrease from the same period a year earlier. Spending for print ads in newspapers totaled $10.1 billion, down 9% compared with the third quarter of 2006.
Among the major print components in the third quarter, classified advertising fell 17% to $3.4 billion. Retail declined 4.9% to $5.1 billion, and national was down 2.5%, coming in at $1.7 billion. via Marketing Vox
Meanwhile online advertising in the newspaper industry is growing by double digits.
You make the call.
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Pingback by Mark Sells LA » Hey hey, ho ho, the newspapers have got to go hey hey on 28 November 2007:
[...] The Real Estate Bloggers found a loophole in the dimension of the era f 1995. The internets! They go one to describe an article in Marketing Vox which suggests that the era of newspaper advertising may have hit the fan: Hey Real Estate agents and brokers, are you still having trouble kicking the newspaper advertising habit. Well, don’t be the last one throwing money into dark, grainy pictures and smudged type. It looks from the new numbers released that many are fleeing the newsprint to online. So if your boss thinks that putting ads in the local papers is still necessary or your customers are begging you to ego list their homes in the paper, here is more ammunition for you. [MORE] [...]
Pingback by Step #1 For Realtor’s To Understand Real Estate’s Paradigm Shift: Your World Is Changing Do Not Get Left In The Dust « DeansGuide on 28 November 2007:
[...] a paradigm shift of the highest order with marketing campaigns moving from print to online (see therealestatebloggers.com for data), clients becoming more active in their search for information, and lead generation for [...]
Comment by Rob Aubrey on 29 November 2007:
It is kind of sweet to not have to pay an ad agency that sits and writes negative things about the market and agents.
Take your driveway litter and shove it.
Comment by Buying a Home in Toronto on 30 November 2007:
I think advertising in newspaper is going to be expensive.
Pingback by Top 20 deansguides articles in 2007: Part 2 Real Estate Resource Guide « DeansGuide on 3 January 2008:
[...] 4. Step #1 For Realtors To Understand Real Estates Paradigm Shift: Your World Is Changing Do Not Get Left In The Dust: This article was inspired by Tommy at therealestatebloggers article “Newspaper Advertising Down, Online Advertising Growing… [...]
Comment by bill on 7 February 2008:
Newspapers are a trusted resource and can help you to carve a share in market locally. Internet is a great resource but by no means the be all end all. In fact when print and internet are paired the dynamic is much more effective. A smart realtor will make use of all tools at his disposal. Good luck internet realtors you are slowly be pushed out of the real estate equation./Bill