Meanwhile Good Copy And Great Headlines Shine

We berated a headline and fear mongering at BusinessWeek earlier, but here is a great article written by Edward Glaesar saying essentially the same thing but with modest restraint and a sense of history.

Just Part of the Cycle

Home prices have started to fall in cities throughout America and these declines may augur more serious price drops. While this isn’t exactly good news, it isn’t entirely bad news either. The real danger is not that the nation’s homes will become more affordable, but that the government will do something foolish in a quest to artificially maintain high housing prices.
As long as there has been housing, there have been housing cycles. In the 1920s, A. E. Lefcourt was the greatest developer in New York, and hence the world. He built dozens of skyscrapers and moved the garment industry out of fire trap lofts into modern buildings. He gave his teenage son a $10 million building to encourage his interest in real estate. In 1929, after the crash, Lefcourt was certain that the boom would continue and declared that “1930 will be a great building year.” He was wrong, and as prices plummeted, his fortune sank from $100 million to $2,500.  Read the rest at The New York Sun.

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  1. Great article, thanks for passing it along!

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