The Top 10 Internet Searches For Real Estate Sites

One of the biggest concerns when I talk to real estate agents is, “What are the chances that my site will be found? After seeing the most recent survey on top real estate sites on the internet, I would say very good. Very, very good.

The big boys that we who follow the real estate market closely do not have the penetration in the market that we would assume.

When the top 10 sites comprise only 5.34 percent of the real estate searches, that is a huge win for the long tail. It also means that branding by the big boys is important but not overwhelming. Instead, focusing on the local seaches in your area has a great chance of being an effective strategy for the long term.

So if you are a real estate agent wondering if you can be a winner in local search, my answer is a resounding yes. Not a bad thing to think about heading into a new year.

The Top 10 Internet Searches For Real Estate Sites 

  1. REALTOR.com 1.56%
  2. Remax 0.91%
  3. Real Estate 0.47%
  4. Apartments 0.40%
  5. Homes for Sale 0.37%
  6. Century 21 0.35%
  7. Zillow.com 0.34%
  8. Zillow 0.33%
  9. Realtor 0.31%
  10. For sale by owner 0.30%

via Press Release

Related posts:
  1. Real Estate Agents Spending Most Marketing Money On The Internet
  2. Internet Leads The Way For Real Estate Leads in 2009
  3. 1 in 3 Buyers Now Come From The Internet
  4. Elvis and Your Website – How They Can Keep Earning After You Both Are Gone
  5. Craigslist Rental Scam Being Run From Nigeria?

There Are 3 Responses So Far. »

  1. thank for your sharing , it’s very useful for me to look for information about real estate . good luck to you

  2. Tom – those stats don’t surprise me at all. Whats amazing to me is that very few brokers in my market and I’m sure in most markets don’t have very good SERP’s for their company web sites at all. If just one of these brokers would make a suttle attempt at some of these key word searches or had a long tail search strategy in place, they would be laying the ground work for success.

  3. [...] therealestatebloggers.com 0 Comments December 6th, [...]

Post a Response

« Back to text comment
  • Popular

    Most Comments

    Search

    Tags

    Archives

  • Recent Comments

    • Although I agree on most points, I would like to point out that most of the banks that are being ...
      Portland Real Estate | 20Nov09 | More
    • The question is when are they going to release them on the market. Las Vegas leads the nation in ...
      Tony Sena | 19Nov09 | More
    • I keep seeing mentions of Florida's market getting better in multiple blogs. I'm increasingly under the assumption that at least ...
      Cary NC Homes for Sale | 19Nov09 | More
    • I would like to know more about it. I need to know how you file for it. Please let me ...
      Kala | 19Nov09 | More
    • Great blog, keep the great content coming!
      NickWaltersRE | 19Nov09 | More
    • If you want to succeed, do not say "we can prevent this in the future." Live in reality. ...
      Stephen Davis | 19Nov09 | More
    • Don't worry. Bail out number 2 on the way!
      Stephen Davis | 19Nov09 | More
    • The price of the property depends on its quality and the deal between the management. Good and wise choices are ...
      beaumont houses for sale | 19Nov09 | More
    • This is a sign that the real state industry is about to rise again maybe not on its peak but ...
      houses in beaumont | 19Nov09 | More
    • I don't have experience at actualy working in tha automotive bussinnes, but have experience working in a warehouse invironment. ...
      paula schmidt | 19Nov09 | More
  • Statistics

  • Friends

  • Recent Friends Visiting

  • Subscribe





    Get Updates Delivered Daily By E-Mail:

    Delivered by FeedBurner