Comments on: Newspapers Losing Online Classified Advertising Battle

By: orange county print advertising

orange county print advertising — Wed, 10 Sep 2008 19:10:58 +0000

I believe,local media is still such an important tool for the companies. To hold something printed is more specialized and carries personal messages.

By: dean

dean — Fri, 21 Dec 2007 23:03:39 +0000

Brett,

For the “local suits” to admit that online advertising is both viable and a supercharged revenue stream would be to admit that the print media model is DEAD.

It is only a matter of time, and that time is short, that print media will be greatly reduced in size and power. Bloggers and online media are taking over to the betterment of the consumer and radical transparency.

To those mainstream journalist who scoff or snub their nose at bloggers as ill trained, unadvised, uncouth, wanna be’s I have one thing to say:

Bloggers are taking over the media landscape so rather than fight us try joining us. It is only a matter of time!

dean

By: Brett Childress

Brett Childress — Thu, 20 Dec 2007 21:22:11 +0000

It actually strikes me funny that the most of the newspaper suits can’t seem to wrap their heads around the fact that they could be in on the online action too. They think they have to battle it out for their print profits but most websites’ business models revolve to some degree around their traffic volume becoming an appealing advertising vehicle to big online businesses for whom classified marketing isn’t an option. So they make their money on the banners, not the classifieds. One of the few good examples of a news agency burying the hatchet and jumping on board is ksl.com, based here in utah. It’s a local NBC affiliate that provides free online classifieds and definitely makes its online money elsewhere. Too bad the rest can’t figure it out.

http://www.vareficenter.com

By: Joe P

Joe P — Thu, 20 Dec 2007 14:08:10 +0000

Working with a online real estate advertising company I hear from agents who literally have cut $30,000 print ad budgets in favor of spending 80% but have the advantage of a national audience for their properties.

By: LANDFLIP - Land for Sale

LANDFLIP - Land for Sale — Thu, 20 Dec 2007 14:03:30 +0000

We hear it time and time again from our customers that newspaper and print advertising is losing traction in their ad budgets. I suspect this trend will continue for some time. It all boils down to more exposure for less money in favor of the Internet.

By: Straight Digs

Straight Digs — Wed, 19 Dec 2007 23:07:27 +0000

Thanks for reinforcing what we suspected in our neck of the woods. Placing a classified in our local paper, the Orange County Register, gets you an online ad as well. Not only does it cost infinitely more than a Craigslist ad, but we get far fewer calls as well.