Comments on: Why Being First in Google Will Really Help Grow Your Real Estate Business

By: dean

dean — Wed, 20 Feb 2008 17:11:09 +0000

Cursor,

I can’t agree with you. If you consider the fact that Realtor.com, Trulia and a number of other real estate related sites have been quoting the following statistic:

70% of consumers interested in buying or selling property first search online for their Realtor and property.

If a Realtor captures the top search terms Big Head or Long Tail for a city, town, neighborhood or even down to the district level, that Realtor will win the next generation marketing wars.

If you have read this blog, we have learned that print media advertising has been declining at an alarming rate (for them) due to online competion ie blogs.

As for your answer to click conversion–you are missing the point.

Blogging for a Realtor becomes a moving resume, promotional tool, and it engages readers. The students I speak with as well as the well established bloggers ie Kevin Boer http://3oceansrealestate.com, John Harper http://theharperteam.com, Jim http://realestatetomato.typepad.com, and Teresa Boardman http://stpaulrealestateblog.com all support the advantages writing a blog brings to Realtors.

Boer, Boardman, and Kitano have all been recognized by Inman News as authoring the top 25 innovative blogs in the real estate industry.

Those are the experts and they and I disagree with your assessment.

Dean Guadagni
http://deansguide.wordpress.com

By: Cursor_

Cursor_ — Wed, 20 Feb 2008 13:03:32 +0000

Actually that may indeed get you clicks.

But IF the clicks do NOT become sales, it is meaningless.

A recent study showed that 6% of people that click on ads make up to 50% of the clicks. And those people made less than 40k a year. A less than thrilling income if you want to sell homes even cheap ones.

http://tinyurl.com/2rw8rr

So being numero uno at at search engine does not mean a great deal.

By: Santa Barbara Real Estate Voice

Santa Barbara Real Estate Voice — Wed, 13 Feb 2008 17:44:16 +0000

Great Job on this post. I have been following my own stats and have noticed huge traffic when I am in just the first 4 positions of Google. Very interesting to see the difference as was pointed out in your article.

By: “Why Being First In Google Will Really Help Grow Your Real Estate Business”: Cornell Study Latest Blast To Realtor Community « DeansGuide

Wed, 13 Feb 2008 00:06:53 +0000

[...] the article “Why Being First in Google Will Really Help Grow Your Real Estate Business” the following points are vital to your [...]

By: dean

dean — Tue, 12 Feb 2008 16:27:58 +0000

Tommy,

My buddy Pat Kitano calls it the “Google Land Grab” with the top 10 positions on page 1 of a Google search being the “marketing real estate” of choice.

From the sounds of this report, the “Beverly Hills” of placement is #1 page one with #2 looking like Irvine followed by a bunch of San Pedros and Riversides!

If you don’t mind I am going to use this article as a source for a few “students” have difficulty grasping the fact that Google placement is huge to their businesses.

Great job!

dean http://deansguide.wordpress.com