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This is the lesson that folks like Brian Brady, Dustin Luther, Teresa Boardman, and Greg Swann have figured out.
Building Your Own Brand.
The internet has given the first movers a great chance to differentiate yourself from your competition. To understand this a bit better, watch this video (especially the ending) by Gary Vaynerchuck, who has gone from selling wine in his little shop to a top expert via his daily videos.

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[…] the real estate world grasp the power of building their brand. The guys from Real Estate Bloggers featured a post today that absolutely blew my doors off. It was so […]
We gotta get busy; the big guys’ll be here in 2-3 years.
Tom,
Thanks for the post…not sure I fall into the same energy level as the video, but creating your own brand and image is a must these days with most every buyer and seller of real estate starting their search online. We all know you only have a few seconds to create a lasting impression so you better be ready and provide content and a reason to be contacted.
take care
Tommy,
This is so helpful and inspiring to me. I represent my own brand with my new startup, I represent author Susan Hanshaw, and I represent a place for real estate professionals to find value and quality that will help them in their businesses.
Listening to this video allows us all to remember that we have the choice to change our thoughts, create our intented results, and achieve what we wish.
For 3 easy Choices to Change:
http://deansguide.wordpress.com/2008/03/05/the-inner-architect-3-choices-of-change-consciously-creating-your-life/
Thanks for the reminder!
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