Using Google Adwords to Drive Traffic? Slim Down and Save Money
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If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them).
Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. A higher quality score will save you money.
One of the components to the quality score is the load time on your landing page. Google has released a FAQ in their help center to explain how this works which can be found here.
The key thing to think about is according to Google are:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use interstitial pages.
- Minimize the use of iframes on your landing page.
All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan.
Now thats an awesome image! Technology is simply becoming amazing! 
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Tom,
I am a commercial REALTOR with our local Coldwell Banker Commercial affiliate (2 different corporations), so I am not involved ...
Edward
Thanks for the clarification. Great stuff!
Tom 
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Pingback by Using Google Adwords to Drive Traffic? Slim Down and Save Money | Web Traffic Explained and Explored on 19 March 2008:
[…] If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them). Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. One of the components to the quality score is the load time on your landing page. All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan. read more […]
Comment by Santa Barbara Real Estate Voice on 19 March 2008:
Tom,
Thanks for the good information. Although I only use AdWords here and there, I will for sure take a look at this.