Using Google Adwords to Drive Traffic? Slim Down and Save Money
If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them).
Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. A higher quality score will save you money.
One of the components to the quality score is the load time on your landing page. Google has released a FAQ in their help center to explain how this works which can be found here.
The key thing to think about is according to Google are:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use interstitial pages.
- Minimize the use of iframes on your landing page.
All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan.
I truly feel that the real estate market will not see a rise or increase until the national economy starts ...
I am currently sitting on an international hedge fund that is investing 100% of an income generating property. Proof ...
Here is one from last week claiming thier son died. Sick.
Good Day,
Please excuse my late reply but I couldn't respond ...
I received the same "Lagos,Nigeria for an international Christian follower’s crusade" email as the post above for a rental place ...
FINALLY, someone agrees with me about the constant traffic problems in the DC metro area. The main problem...archaic freeways and ...
would also be interested in buying houses please contact me thank you ..richard 
I do a lot of BPOs and REOs as a real estate agent. Doing quite well for myself. I shifted ...
I received this response today...
Hello
I can see you are interested in renting the ...
I need the picture of beautiful small house in asia/gulf style like pakistan india.bagladesh and u.a.e
please provide me the best ...
It's been a long that I have not visited your blog and I think I am not up to date. ...
Pingback by Using Google Adwords to Drive Traffic? Slim Down and Save Money | Web Traffic Explained and Explored on 19 March 2008:
[...] If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them). Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. One of the components to the quality score is the load time on your landing page. All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan. read more [...]
Comment by Santa Barbara Real Estate Voice on 19 March 2008:
Tom,
Thanks for the good information. Although I only use AdWords here and there, I will for sure take a look at this.
Comment by Michael Keller on 16 January 2009:
I would like a suggestion for adwords to be used for a real estate site.
Comment by Jacnette on 17 November 2009:
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.