Using Google Adwords to Drive Traffic? Slim Down and Save Money
If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them).
Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. A higher quality score will save you money.
One of the components to the quality score is the load time on your landing page. Google has released a FAQ in their help center to explain how this works which can be found here.
The key thing to think about is according to Google are:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use interstitial pages.
- Minimize the use of iframes on your landing page.
All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan.
The pit we've gotten ourselves into just seems to be getting deeper and deeper. Is the government going to end ...
Although I agree on most points, I would like to point out that most of the banks that are being ...
http://killeen.craigslist.org/apa/1474341211.html
There is one of the scams 
The question is when are they going to release them on the market. Las Vegas leads the nation in ...
I keep seeing mentions of Florida's market getting better in multiple blogs. I'm increasingly under the assumption that at least ...
I would like to know more about it. I need to know how you file for it. Please let me ...
Great blog, keep the great content coming! 
If you want to succeed, do not say "we can prevent this in the future." Live in reality. ...
The price of the property depends on its quality and the deal between the management. Good and wise choices are ...
Pingback by Using Google Adwords to Drive Traffic? Slim Down and Save Money | Web Traffic Explained and Explored on 19 March 2008:
[...] If you are using Google Adwords to drive traffic to your real estate site it would make a great deal of sense to sit down with your web designer and slim down your page (send them this post as it will help them). Google Adwords uses a quality score to determine how much you are paying when your ads are clicked. One of the components to the quality score is the load time on your landing page. All of these factors if they are addressed can end up saving you some serious money (and improve customer satisfaction) if Adwords is part of your marketing plan. read more [...]
Comment by Santa Barbara Real Estate Voice on 19 March 2008:
Tom,
Thanks for the good information. Although I only use AdWords here and there, I will for sure take a look at this.
Comment by Michael Keller on 16 January 2009:
I would like a suggestion for adwords to be used for a real estate site.
Comment by Jacnette on 17 November 2009:
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.