Noelle Knox, formerly of USA today, has been hired to head the Associated Presses new focus on real estate news. This is part of the new strategy by AP to be focused on capturing the what is happening in the real estate world in a broader manner while maintaining the breaking nature of their mission.

One of the things that interests me in this release is the  AP is going to focus on presenting the news in many formats including “multimedia and data”. Instead of the dry and generic articles that typically come out  of the AP it will be interesting to see a broader offering.

Another interesting thing is Noelle is a licensed real estate agent in Virginia. This should provide an interesting perspective of the marketplace and concerns that real estate agents face.

Good luck Noelle!

The real estate and home service, called AP Business: Real Estate & Home, is the first targeted news product from AP’s newly created Financial and Business News division. The division is responsible for AP’s financial news coverage and for developing new content products to satisfy the needs of print, digital, broadcast and commercial customers. As Real Estate Editor, Knox, who has 18 years of business reporting experience, will help launch the service in the first half of the year.
The appointment was announced by Kristin Gazlay, AP’s managing editor for financial news and global training.
The creation of a new real estate and home news service is part of the AP 2.0 corporate strategy focusing on financial news, entertainment and sports. In financial news, Gazlay said, AP’s strategy is to become a leading provider of deep, expert coverage on targeted business topics.  via the AP

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