Connecticut MLS Launches Public Portal – CTreal.com
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The statewide MLS system for Connecticut has launched a new portal for the general public to search their listings. While it is not the most glamorous site, it is groundbreaking none the less. Instead of watching their franchise erode as almost all of the other MLS systems across the country are doing, they are proactively entering the market.
And it must be hard for MLS systems. In the deepest part of their ethos is the concept of secrecy. The guild’s hoarder of information main job was to keep this information out of the hands of the general public at all costs. Special passwords, extra tight security features are the lifeblood of MLS types.
And then these progressive agents started asking for hooks into the data. Don’t they know that it is the holy grail of real estate. DO NOT SHARE IT are the words that reverberate most MLS offices.
But that is not what earns an agent their commission anymore. Now it is how the information is packaged and the services that the agents provide. And the Connecticut MLS has broken from the old way of thinking by getting ahead of the curve for their agents.
Instead of waiting for others to package the information, they are getting it out and allowing the public to see this information as soon as it is entered. So I hope this is successful and beneficial for the MLS and the agents it serves.
CTreal.com allows users to search listings, open houses and sold
properties, take virtual tours of properties, and contact listing
REALTORS(R). Since data for all properties is shown in the same format,
comparisons are easy and always up to date.“CTreal.com is the new way to find homes in Connecticut,” said Mary Ann
Hebert, President of CTMLS. “The site instantly exposes listings posted by
our members to the maximum number of REALTORS(R) and potential buyers
possible. With greater exposure can come less time on the market and
multiple offers. via Press Release
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Comment by Barry Johnson on 20 March 2008:
Great article,
As you state in the article, I see this as just the beginning of the various MLS organizations across the country migrating to public sites.
We actually talked about your post on today’s radio show.
Thanks again for the post and your insight.