RETech South – Been There, Blogged That; What’s Next
Participants:
- Kevin Boer Moderator, 3 Oceans Real Estate
- Pat Kitano, Transparent RE
- Dustin Luther, 4Realz
- Rudy Bachraty, Trulia
- Jason Benesch. Real Estate Tomato
- John Washburn, Active Rain
- Carol Flammer, Flammer Relations
Session:
Kevin Boer starts things off with Is blogging a waste of time? Great question for realtors.
John Washburn is recommending that hyperlocal is the way to hit the market and become the top of the food chain. Carol Flammer talked to the point that 90 percent of searches start online.
Dustin says “Blogs are an email to the world.” That is the advice that I recommend to real estate agents looking to get into blogging. Use your past emails as the basis for your first 100 posts if you are looking to post locally.
Hyperlocal is a geographical niche as opposed to another focal point such as types of homes, community styles, ect. Pat Kitano riffs on the fact that blogs are just a web site. Use of widgets are going to be a huge benefit for the bloggers.
Rudy Bachraty reiterated that niche blogging is the key, he uses the example of green buildings is a great way to get to consumers that have a passion for that.
Jason Benesch talks about the importance of finding your voice.
Great point, I have found that trying to start many different sites that you will only continue those that you are passionate about.
Where is Blogging Going?
Dustin Luther says it is simple, niche sites. He talks about Rain City Guide focusing on people moving to Seattle. He talks about the challenge of focusing on all of Seattle instead of just a couple of communities in the city.
John Washburn talks about video and using Google Universal Search. Video for a community will be a big land rush. That is why I bought my new Flip Camera. Also goes into multiple profiles out there.
Jason Benesch thinks that the future will create 3 different blogs to create their own social network interacting with many other blogs over time.
Interesting that an editor type concept will work. Hmmm. The name The Real Estate Bloggers would be a heck of a place… 
Pat Kitano talks about that blogging should be the wave of journalism. The idea of the printing press is archaic and that there may be only 10 papers left in the future. The demand for content is being felt by many.
Rudy Bachraty talks about microblogging. Lots of links to other sites. Another great idea and something you will see here in the coming weeks. In the political spectrum, Instapundit.com has been a leader in this field.
Interesting question, can you copy a full post or article. The answer is a resounding no! You can excerpt but you can not copy the whole thing.
Are people getting leads online. Dustin’s wife gets all her business from online and referrals.
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