Participants:

• Kevin Boer Moderator, 3 Oceans Real Estate
• Jason Benesch. Real Estate Tomato
• Matt Dunlap, RealEspace.com
• Desiree Scales, Bella Web Design
• Bo Gilbert, MLC New Home Marketing
• Mary McKnight, RSS Pieces

Session:

Jason talks about how Google looks at content as a research paper. Layout of posts is very important.

Matt gives an overview of SEO as a part of your total web strategy.

Desiree says that being on the first page of Google gives you credibility. I have referred to it that the Gods of Google will create expertise.

Bo makes a point that if you have to focus on relevant terms. Instead of trying to get broad terms getting specific is more effective.

Mary talks statistics on Atlanta and how important it  is to get high placement.

Is it helpful to have a blog for SEO purposes.

Mary talks about how blogs use a Content Management System creates the ability to create new content.

Woohoo  Desiree, she understands that Google is a popularity contest! I always refer it to as high school.

Matt talks about making friends, it is so important. He is right.

Jason talks about the long tail. Winning the long tail for your niche is better for your business. He is right. Businesses will be built on long tail. Check out Chris Anderson who wrote the book on it.

Kevin shows a good chart on long tail sales.

He goes on to talk about how Atlanta Real Estate has 2.4 million  results. He then shows a search on a specific home. It shows the benefit of a long tail search and how local disappears  as Trulia has the top spot. Hmmm…

One SEO Tip

Desiree talks about how to focus on  the tools that can take you to the next level. Excellent

Jason recommends posting to  the Carnival of Real Estate. Also Delicio.us and Digg.

Bo talks about using title tags as the most important factor  in SEO.

Mary talks about SEO backlinks and getting the right links that  have page rank.

Matt talks about linking to partners. Says to  forget about SEO  and build relationships. EXCELLENT Advice!

Some of the information was excellent,  but some of the discussion was off base. I am not an expert but have been studying this for 3 years and it SEO is fairly easy yet complicated and time consuming. The best advice I can give you is write specifically to a point and have some passion. Success will  follow.

(Links will go up later to the site.)

Batteries dying. need to recharge.

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